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Perfectly Imperfect Opens Third Shop in Auckland, Fighting Food Insecurity and Empowering Communitie

We are thrilled to announce the opening of our third shop in Auckland, which will be held every Friday from 1-4 pm at Re: Make Space, 6 Westgate Drive in collaboration with The ReCreators. We believe that this new location will allow us to serve even more families in need in the community, empowering them with access to good, healthy food options.


At Perfectly Imperfect, we believe that every single piece of fruit and vegetable has its unique beauty and value, and it's a shame to see them go to waste just because they don't meet the traditional standards of perfection. Therefore, we work closely with local farmers and suppliers to source fresh produce that may not be deemed "perfect" by commercial standards but are still perfectly nutritious and delicious for consumption.

"Nature made affordable"

Food insecurity and food inflation are major issues facing many communities in New Zealand, and we are committed to doing our part to help alleviate these problems. According to the latest statistics, food insecurity is a significant issue in New Zealand, with nearly one in five households experiencing some level of food insecurity in the past 12 months. In addition, food inflation is on the rise, with prices for basic food items increasing by 10% in the past year alone.

At our paid-forward community shop, we are dedicated to creating a safe and welcoming space where everyone can access the food they need with dignity. We are a not-for-profit social enterprise that is run entirely by local volunteers, and our mission is to empower families with good, healthy food options while also reducing food waste. We work with local farmers to rescue produce that would otherwise be left behind on the farm simply because it is not perfect for the sale, and we offer these items to our community at an affordable price.


How does it work?


We believe that everyone deserves access to good, healthy food with dignity, and we're proud to create a safe and welcoming space for all members of our community.


Our shop offers a unique concept that allows customers to fill a bag with their own needs for just $15. We know that every family is different, and that's why we're empowering you to choose the foods that work best for you.


But we're more than just a shop – we're a place where everyone can come together and enjoy food with dignity. We believe that food is a basic human right, and we're committed to making sure that everyone in our community has access to it. That's why we're thrilled to welcome you to pay a little extra to purchase extra items for families who need help.


This approach not only helps to reduce food waste and promote healthier eating habits but also creates a sense of community and empowers families to take control of their own food choices.


Where you can find us?

  • Westgate, The Re:Make Space, 6 Westgate Drive, every Friday 1-4pm

  • Sandringham, Gribblehirst Community Hub, 5 Cabbage Tree Swamp Drive, every Friday 12-4pm

  • Whangaparāoa, Whangaparāoa Recycling Centre, 637 Whangaparaoa Road, every Thursday 10-4pm

  • Soon we will also be opening at St Stephen's Church in Ponsonby.

What services do we offer?

  • Westgate - pack your own & mystery box pick up

  • Sandringham - pack your own & mystery box pick up

  • Whangaparāoa - pack your own

In conclusion, we are thrilled to be opening our new community shop in Westgate, and we hope that this new location will help us to empower even more families in need with access to good, healthy food options. We believe that everyone deserves to have access to nutritious food, and we are committed to doing our part to reduce food waste and promote a more sustainable food system. We look forward to serving our community and building a stronger, healthier, and more resilient future together.


ReCreate Waste into Value - Skills-Based Upcycling Workshops

The ReCreators is a Social Enterprise based in Auckland, New Zealand, which promotes upcycling by learning to do it yourself (DIY) through our community workshops, purchasing pre-made products or collaborating on a custom circular design.




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