Pukekohe is small town that is only 0.01% size of Auckland, but it produces an incredible 26% of the total vegetables grown in New Zealand. When the first lockdown of March 2020 hit, local growers were placed under huge pressure and stress. More than ever before, the problem of wasted produce in New Zealand was clear.
"The growers are not the ones who are wasting all the "ugly" food, we are with our high standards! Therefore we need to change how we eat and consume NOW"
At Perfectly Imperfect we are lucky to work with a range of passionate growers. Here are a few of their stories.
We're blessed to have Allan Fong's farm onboard as one of our partners. The Fresh Grower provides an award-winning range of flavourful, versatile products that fit the current generation’s lifestyles. They proudly supply all mainstream supermarkets from baby size vegetables to big cauliflowers, but at the same time they're facing food loss like other growers in our community due to the ridiculous standards - one example of this is heart shaped beetroots being rejected because they're not so round. We've been closely working with Allan's team to discover ways to get more imperfect foods back into the community.
Working with Brett's zucchinis farm in Kerikeri we were able to save 600kg of marrows last year - there was nothing wrong with these marrows, other than being oversized zucchinis, and they are delicious for baking or making zucchini noodles.
We also have recently discovered Indian Family farms in Aka Aka, they're polyculture production farms. Unlike the growing of a single crop on a field during the vegetation season, which is considered monoculture, a polyculture crop production system implies the growing of multiple crops simultaneously or in a crop rotation.
This farm system is more labor intensive than the monoculture method and tends to be more convenient for farm management and beneficial to the soil and environment.
Please spread the words to your friends, family and your neighbours about Perfectly Imperfect, and let's help these growers bring their "ugly" product back to our tables - it's sure to bring smiles all round.