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We are planning for new shops

Looking for Volunteers!

I'm-Perfect

Ugly is the new tasty

A staggering 45% of fresh produce never leaves the farm and goes straight into compost or, even worse, landfills. And this scary statistic is just because this perfectly edible produce is not so pretty, or too big or too small when compared to other perfect counterparts in the supermarket. These "ugly" foods are perfectly tasty, it is our food system that is imperfect.

 

Perfectly Imperfect is a social enterprise and we believe that there is no such thing as perfect food, only tasty food. Our goal is to save the 122,000 tonnes of food going to waste each year in NZ by bringing new value to these "ugly" goodies. Our Mystery Boxes allow you to enjoy some of this rescued food yourself, while also supporting our initiatives to get this food to those that really need it. Sounds perfect? We think so too.

Community Stores

Our community store is open to everyone, inviting all to experience the beauty of nature and embrace imperfection as a path towards perfection. Join us in our journey of love for nature and progress towards a better future.

Caretaker's Cottage

Monday to Friday

1:00 pm - 4:00 pm

Albert Park, Auckland CBD

Silverdale

Tuesday to Friday

1:00 pm - 5:00 pm

Unit 53, 36 Peters Way

Silverdale, Auckland

Grey's Ave

Opening soon June 2024

Auckland CBD

Our impact

5,000+

Gleaning Network members in New Zealand

487+

Olympic-size swimming pool​s worth of water saved

3,198,720+

meals our community prepared with perfectly good food rescued

1,235,000+

kilograms of carbon emission reduced

680,000+

kilograms of perfectly good food rescued

115,357+

days of electricity consumption for one household saved

Become an Imperfect Rescue Champion

Perfectly Imperfect is a charity dedicated to bridging this gap. We believe everyone deserves the opportunity to eat well and feel their best. By providing access to fresh, nutritious food, we're empowering families and fostering healthier communities.

Make a donation

Here's How You Can Help:
Your donation, no matter the size, makes a real difference. Here's how your contribution helps:
Provides fresh fruits and vegetables to families facing food insecurity.
Supports local farmers by sourcing seasonal produce.
Promotes healthy eating habits within our community.

Frequency

One time

Weekly

Monthly

Amount

$1.00

$5.00

$10.00

$15.00

Other

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“Rather than seeking free food, we require food of good quality that we can enjoy with dignity."

What makes food imperfect?

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Too Big & Too Small

"Oversized or undersized, if we are too big or too small we are rejected. But we are beautiful no matter what our size."

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Not perfectly ripe

"We might be ugly on the outside, but on the inside we are completely delicious."

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Wonky

"Our quirky shapes are part of the fun. Mother Nature creates all kinds of interesting shaped produce."

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Imperfect appearance

"We may be past our shelf life, or bear a few scars, but most of us is more than good enough to eat!"

Like what we are doing?

Join us as a Volunteer now!

Sponsors

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Partners

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