UGLY IS NEW TASTE
There're 45% of total fresh produces are never leave the farm and straight into composts or even worse landfills, because they're not so pretty, too big or too small than other perfect counterparts in supermarket. Those ugly foods are perfect tasty, our food system is Imperfect.
We're social enterprise and we believe in "There's no perfectionist in food, only TASTY!" Our goal is save these 122,000 tonnes food by identify new value of these ugly tasty goodies, and feed to our people with positive community influence to change how we eat 'Stop eat by our eyes' with the Mystery Box.
How You Could Help to Save More?
Our services is running by community volunteers,
Packing and more
Pick up weekly mystery box of ugly tasty fruits & vegetables,
$6 per day to save 936kg food from waste annually.
only 2.6% population in New Zealand, can save 122,000 tonnes food from waste in a year
delivery or pick up
" Farms aren’t tossing perfectly good produce. We are. "
What Makes Food Imperfect
Too Big & Too Small
"wonder how big the pit?" they're tiny wee and not even 5g
"Best moment of our life is perfect ripen, as ugly outside but super delicious, full of nutrient & flavour inside"
"We're wonky buddies has full potential yet been discovered until now you choose us with other Perfectly Imperfect Goodies
"We are past our best shelf time, not so much appearance and sometimes comes with unpleasant odour, scars but good to eat the rest.
It is like a box of chocolates.... And will make me healthier.
sustainable | affordable | tasty | natural
Perfectly Imperfect Community is aim to build fair trade market for local growers and New Zealand families, in this community family can afford to bring fresh fruits and vegetables on the table and local growers has no financial struggles to continue grow for everyone next season and even better innovate new ways to reduce food loss and wastes. It's the 'Win Win' community, the perfect out of imperfect existing mainstream market.
Our market standards are, the only standard is 'Imperfect is the new Perfect'. We accepted any misshaped products, discoloured, too big, too small, any unpleasant weirdos that mainstream market rejected.