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IM-PERFECT

UGLY IS NEW TASTE

There're 45% of total fresh produces are never leave the farm and straight into composts or even worse landfills, because they're not so pretty, too big or too small than other perfect counterparts in supermarket. Those ugly foods are perfect tasty, our food system is Imperfect.

We're social enterprise and we believe in "There's no perfectionist in food, only TASTY!" Our goal is save these 122,000 tonnes food by identify new value of these ugly tasty goodies, and feed to our people with positive community influence to change how we eat 'Stop eat by our eyes' with the Mystery Box.

How You Could Help to Save More?

Our services is running by community volunteers,

  • Gleaning Service

  • Volunteer Driver

  • Community Events

  • Packing and more

cherry tomatoes

Pick up weekly mystery box of ugly tasty fruits & vegetables,

  • $6 per day to save 936kg food from waste annually.

  • only 2.6% population in New Zealand, can save 122,000 tonnes food from waste in a year

delivery or pick up 

pear

Funding our mission to continue influence changes in food system,

  • with small sacrifices that we can achieve big deal.

 " Farms aren’t tossing perfectly good produce. We are. "

What Makes Food Imperfect

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Too Big & Too Small

"wonder how big the pit?" they're tiny wee and not even 5g

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Perfect Ripen

"Best moment of our life is perfect ripen, as ugly outside but super delicious, full of nutrient & flavour inside"

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Wonky

"We're wonky buddies has full potential yet been discovered until now you choose us with other Perfectly Imperfect Goodies

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Unpleasant

"We are past our best shelf time, not so much appearance and sometimes comes with unpleasant odour, scars but good to eat the rest.

What People Say About Us?

People's choice
tell us what you think

Tamaki Makaurau Zero Waste Awards

It is like a box of chocolates.... And will make me healthier.

Carlos

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sustainable | affordable | tasty | natural

Perfectly Imperfect Community is aim to build fair trade market for local growers and New Zealand families, in this community family can afford to bring fresh fruits and vegetables on the table and local growers has no financial struggles to continue grow for everyone next season and even better innovate new ways to reduce food loss and wastes. It's the 'Win Win' community, the perfect out of imperfect existing mainstream market.

Our market standards are, the only standard is 'Imperfect is the new Perfect'. We accepted any misshaped products, discoloured, too big, too small, any unpleasant weirdos that mainstream market rejected.