Beyond Blame: Uncovering the Systemic Roots of Food Waste
we believe that a combination of technological innovation, policy changes, and individual actions can help reduce food waste.
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I'm-Perfect
Ugly is the new tasty
A staggering 45% of fresh produce never leaves the farm and goes straight into compost or, even worse, landfills. And this scary statistic is just because this perfectly edible produce is not so pretty, or too big or too small when compared to other perfect counterparts in the supermarket. These "ugly" foods are perfectly tasty, it is our food system that is imperfect.
Perfectly Imperfect is a social enterprise and we believe that there is no such thing as perfect food, only tasty food. Our goal is to save the 122,000 tonnes of food going to waste each year in NZ by bringing new value to these "ugly" goodies. Our Mystery Boxes allow you to enjoy some of this rescued food yourself, while also supporting our initiatives to get this food to those that really need it. Sounds perfect? We think so too.
Our impact
2,000+
Gleaning Network members in New Zealand
308
Olympic-size swimming pools worth of water saved
1,646,400+
meals our community prepared with perfectly good food rescued
665,000+
kilograms of carbon emission reduced
350,000+
kilograms of perfectly good food rescued
59,375+
days of electricity consumption for one household saved
Become an Imperfect Rescue Champion
There is no such thing as doing sustainability perfectly. Our work is born out of an appreciation for all things imperfect. As a consumer, you may not always have access to affordable yet sustainable decisions. That’s why we’ve made it easy for you to enjoy good food while living by your values.
Try our Mystery Gleaning Box
Filled with hand-gleaned fruits and veggies, this box is for foodies who love the surprise and challenge of cooking whatever shows up. Every 10 boxes feed 4 families in need.
Join our Gleaning Network as a sponsor
Support our work by becoming a sponsor and enjoy special perks for yourself, your family or your business!
Help us to build paid forward community store in your community.
Visit our paid forward community stores
Craving that in-store shopping experience? Pop by our “pay it forward” community stores around Auckland and get good food for great value!
Upcoming Events
Join us for the #kiwihelpkiwi fundraising sales event and support our gleaning partners in Te Puke and Hawke's Bay.
No upcoming events at the moment
What makes food imperfect?
Too Big & Too Small
"Oversized or undersized, if we are too big or too small we are rejected. But we are beautiful no matter what our size."
Not perfectly ripe
"We might be ugly on the outside, but on the inside we are completely delicious."
Wonky
"Our quirky shapes are part of the fun. Mother Nature creates all kinds of interesting shaped produce."
Imperfect appearance
"We may be past our shelf life, or bear a few scars, but most of us is more than good enough to eat!"
Sponsors
Partners
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