Lettuce Farm

RESCUE US NOW

Join our gleaning network program to enjoy food with dignity.

I'm-Perfect

Ugly is new taste

A staggering 45% of fresh produce never leaves the farm and goes straight into compost or, even worse, landfills. And this scary statistic is just because this perfectly edible produce is not so pretty, or too big or too small when compared to other perfect counterparts in the supermarket. These "ugly" foods are perfectly tasty, it is our food system that is imperfect.

 

Perfectly Imperfect is a social enterprise and we believe that there is no such thing as perfect food, only tasty food. Our goal is to save the 122,000 tonnes of food going to waste each year in NZ by bringing new value to these "ugly" goodies. Our Mystery Boxes allow you to enjoy some of this rescued food yourself, while also supporting our initiatives to get this food to those that really need it. Sounds perfect? We think so too.

OUR IMPACT

800+

Gleaning Network members in New Zealand

168,000,000+

litres of water rescues saved

1,176,000+

meals our community prepared with perfectly good food rescued

4,601+

50L petrol tanks saved

280,000+

kilograms of perfectly good food rescued

47,500+

days of electricity consumption for one household saved

Join our movement

It is like a box of chocolates.... But will make me healthier.

Carlos

What Makes Food Imperfect?

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Too Big & Too Small

"Oversized or undersized, if we are too big or too small we are rejected. But we are beautiful no matter what our size."

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Not perfectly ripe

"We might be ugly on the outside, but on the inside we are completely delicious."

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Wonky

"Our quirky shapes are part of the fun. Mother Nature creates all kinds of interesting shaped produce."

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Imperfect appearance

"We may be past our shelf life, or bear a few scars, but most of us is more than good enough to eat!"

sustainable | affordable | tasty | natural

The Perfectly Imperfect Community aims to build a fair trade market for local growers and New Zealand families. Our dream for this community is that every family can afford to bring fresh fruits and vegetables to the table. We also hope to support our local growers so that they have no financial struggles and can to continue to grow and discover even better innovations and new ways to reduce food loss and waste. It's a 'Win Win' community, the perfect antidote to the imperfect mainstream market that is the current status quo.

We have just one standard: 'Imperfect is the new Perfect'. We accept any edible products, whether they are misshapen, discoloured, too big, too small, or simply lovable weirdos that the mainstream market has rejected.